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附件3
項(xiàng)目名稱:________________________
主營業(yè)務(wù):________________________
選手姓名:________________________
______年______月
撰寫要求:
《計(jì)劃書》統(tǒng)一用A4紙版式,,字?jǐn)?shù)要求在3000~10000字,,文字內(nèi)容要求用小四號(hào)宋體字,行間距1.5倍,。文檔保存名稱為:XXX(選手姓名)-創(chuàng)業(yè)計(jì)劃書,。創(chuàng)業(yè)計(jì)劃書模板文字介紹部分在正式創(chuàng)業(yè)計(jì)劃書中需刪除。(僅供參考,,根據(jù)實(shí)際情況填寫)
計(jì)劃摘要濃縮了的創(chuàng)業(yè)計(jì)劃書的精華。一般包括以下內(nèi)容:主營業(yè)務(wù),、主要產(chǎn)品(服務(wù)),、市場概貌、營銷策略、發(fā)展計(jì)劃,、管理者,、財(cái)務(wù)計(jì)劃、資金需求狀況等,。
要求簡明清晰,,在一頁紙完成。
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企業(yè)(項(xiàng)目)概況一般包括以下相關(guān)內(nèi)容:公司注冊時(shí)間,、公司性質(zhì);業(yè)務(wù)范圍,、經(jīng)營特色,、競爭優(yōu)勢;人員技術(shù)力量,、規(guī)模等,;公司的發(fā)展速度、成績,、榮譽(yù)等,;銷售網(wǎng)絡(luò)及業(yè)績;或是項(xiàng)目的具體情況等,。
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發(fā)展規(guī)劃的內(nèi)容包括:介紹公司(或項(xiàng)目)的目標(biāo)、理念,、宗旨,、使命、愿景等,,以及未來5年的發(fā)展規(guī)劃和策略,。
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在創(chuàng)業(yè)計(jì)劃書中,,要對主要管理人員加以闡明,,介紹他們所具有的能力,他們在本企業(yè)中的職務(wù)和責(zé)任,,他們過去的經(jīng)歷及背景,。此外,在這部分創(chuàng)業(yè)計(jì)劃書中,,還應(yīng)對公司結(jié)構(gòu)做一簡要介紹,,包括:公司的組織機(jī)構(gòu)圖、各部門的功能與責(zé)任,、公司的股東名單等,。
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五、產(chǎn)品/服務(wù)
產(chǎn)品(服務(wù))介紹應(yīng)包括以下內(nèi)容:主要產(chǎn)品(服務(wù))介紹;產(chǎn)品(服務(wù))的市場競爭力,;產(chǎn)品(服務(wù))的研究和開發(fā)過程,;產(chǎn)品的生產(chǎn)計(jì)劃;研發(fā)新產(chǎn)品(服務(wù))的計(jì)劃和成本分析,;產(chǎn)品(服務(wù))的特殊技術(shù)和專利等,。
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市場分析應(yīng)包括以下內(nèi)容:目標(biāo)顧客描述(目標(biāo)顧客細(xì)分,、評價(jià),、選擇),;市場容量或本企業(yè)預(yù)計(jì)市場占有率,;市場容量的變化趨勢;競爭對手分析等,。
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營銷策略應(yīng)包括以下內(nèi)容:目前和未來的價(jià)格策略、營銷渠道的選擇,、促銷計(jì)劃和策略,。營銷隊(duì)伍的管理等。
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財(cái)務(wù)規(guī)劃一般要包括以下內(nèi)容:上一年度的財(cái)務(wù)狀況,;未來3-5年的財(cái)務(wù)預(yù)測;企業(yè)是否需要融資以及資金的使用,。
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主要內(nèi)容包括:項(xiàng)目在實(shí)施過程中面臨的政策、技術(shù),、資金,、經(jīng)營管理等風(fēng)險(xiǎn),以及規(guī)避的風(fēng)險(xiǎn)的方法,。
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