附件3

 

“農(nóng)業(yè)銀行杯”懷寧縣第四屆青年創(chuàng)業(yè)大賽創(chuàng)業(yè)計劃書

 

 

 

 

 

 

 

項目名稱：________________________

主營業(yè)務：________________________

選手姓名：________________________

 

 

 

 

 

 

 

 

 

 

 

______年______月

 

 

撰寫要求： 

 

《計劃書》統(tǒng)一用A4紙版式，字數(shù)要求在3000～10000字，文字內(nèi)容要求用小四號宋體字，行間距1.5倍。文檔保存名稱為：XXX（選手姓名）-創(chuàng)業(yè)計劃書。創(chuàng)業(yè)計劃書模板文字介紹部分在正式創(chuàng)業(yè)計劃書中需刪除。（僅供參考，根據(jù)實際情況填寫）

 

 

 

 

 

 

 

 

 

 

 

 

 

一、計劃摘要

計劃摘要濃縮了的創(chuàng)業(yè)計劃書的精華。一般包括以下內(nèi)容：主營業(yè)務、主要產(chǎn)品（服務）、市場概貌、營銷策略、發(fā)展計劃、管理者、財務計劃、資金需求狀況等。
    要求簡明清晰，在一頁紙完成。

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二、企業(yè)（項目）概況

企業(yè)（項目）概況一般包括以下相關(guān)內(nèi)容：公司注冊時間、公司性質(zhì)；業(yè)務范圍、經(jīng)營特色、競爭優(yōu)勢；人員技術(shù)力量、規(guī)模等；公司的發(fā)展速度、成績、榮譽等；銷售網(wǎng)絡(luò)及業(yè)績；或是項目的具體情況等。

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三、發(fā)展規(guī)劃

發(fā)展規(guī)劃的內(nèi)容包括：介紹公司（或項目）的目標、理念、宗旨、使命、愿景等，以及未來5年的發(fā)展規(guī)劃和策略。

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四、創(chuàng)業(yè)組織

在創(chuàng)業(yè)計劃書中，要對主要管理人員加以闡明，介紹他們所具有的能力，他們在本企業(yè)中的職務和責任，他們過去的經(jīng)歷及背景。此外，在這部分創(chuàng)業(yè)計劃書中，還應對公司結(jié)構(gòu)做一簡要介紹，包括：公司的組織機構(gòu)圖、各部門的功能與責任、公司的股東名單等。    

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五、產(chǎn)品/服務

產(chǎn)品（服務）介紹應包括以下內(nèi)容：主要產(chǎn)品（服務）介紹；產(chǎn)品（服務）的市場競爭力；產(chǎn)品（服務）的研究和開發(fā)過程；產(chǎn)品的生產(chǎn)計劃；研發(fā)新產(chǎn)品（服務）的計劃和成本分析；產(chǎn)品（服務）的特殊技術(shù)和專利等。 

 

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六、市場分析

市場分析應包括以下內(nèi)容：目標顧客描述（目標顧客細分、評價、選擇）；市場容量或本企業(yè)預計市場占有率；市場容量的變化趨勢；競爭對手分析等。

 

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七、營銷計劃

     營銷策略應包括以下內(nèi)容：目前和未來的價格策略、營銷渠道的選擇、促銷計劃和策略。營銷隊伍的管理等。

 

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八、財務規(guī)劃

財務規(guī)劃一般要包括以下內(nèi)容：上一年度的財務狀況；未來3-5年的財務預測；企業(yè)是否需要融資以及資金的使用。

 

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九、風險控制

主要內(nèi)容包括：項目在實施過程中面臨的政策、技術(shù)、資金、經(jīng)營管理等風險，以及規(guī)避的風險的方法。

 

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